Inferring social media users’ demographics from profile pictures: A Face++ analysis on Twitter users

• Main Authors: JUNG, Soon-Gyo, AN, Jisun, KWAK, Haewoon, SALMINEN, Joni, JANSEN, Bernard J.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Face++; Twitter; demographic inference; social media; demographics; user attributes; personas; Databases and Information Systems; Numerical Analysis and Scientific Computing; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/6288; https://ink.library.smu.edu.sg/context/sis_research/article/7291/viewcontent/jung_iceb_2017_Face_av.pdf
• Institution: Singapore Management University

In this research, we evaluate the applicability of using facial recognition of social media account profile pictures to infer the demographic attributes of gender, race, and age of the account owners leveraging a commercial and well-known image service, specifically Face++. Our goal is to determine...