EFFECT OF FMCG PRODUCT PACKAGING TO CONSUMER PURCHASE DECISION
Indonesia’s Fast Moving Consumer Goods (FMCG) industry is considered to be one of the most attractive industries with over USD 10 billion in sales. Due to increasingly <br /> <br /> stringent competition, marketers began to use packaging as a marketing communication tools and produc...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/22074 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |