THE CONSUMER BEHAVIOR OF PURCHASING DECISION REGARDING FAST MOVING CONSUMER GOODS IN RURAL AREA Case Study: Garut Region
Fast Moving Consumer Goods is the products that can easily to find in every day. For example, the FMCG products are food and beverages, home care, cosmetic, <br /> <br /> skin care, personal care, and so on. FMCG industry in Indonesia has experienced an outstanding growth. However, in...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/23906 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
