PROPOSED MARKETING COMMUNICATION FOR PLN MOBILE APPLICATION BASED ON CONSUMER PRODUCT KNOWLEDGE
Along with the development of the times, information technology can make it easier for humans to engage in activities, look at the news and look for a variety of information that is widespread in social media, with these advances technology has a positive and negative impact. These technological adv...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/32884 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |