PERCEPTION OF HOUSEHOLD MOTHER ON CHILDREN'S MODEL IN TV ADVERTISING (CASE STUDY OF ADVERTISING OF SGM BRAND FORMULA)
Housewives is the potential targeted market in the terms of formula milk then it is necessary to understand very well about the children’s visual characteristic strategy on milk formula advertisements. This research focuses on the perception of the housewives where the appearance of the kids on TV a...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/36614 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
