THE EFFECT OF EXPERIENTIAL MARKETING TO TECHNOLOGY ADOPTION IN INDONESIA SMALL MEDIUM ENTERPRISES
Industry 4.0 which is big data and cloud computing (software-as-a-services) created many start-up in their industry where they want to help massive problem user or consumer. Start-up is technology provider where must to do special marketing strategy and tools especially software-as-a-service company...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/43635 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
