PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO ENHANCE MEMBER ACQUISITION OF DONATION-BASED CROWDFUNDING DIGITAL PLATFORM (CASE STUDY OF GIVEONLINE PRO CAMPAIGN)
GiveOnline is one of the most popular online donation and fundraising platform for initiative, campaign and social program in Indonesia. Utilizing the nature of altruism within Indonesian community and bringing the spirit of mutual assistance, the company aim to provide platform in connecting kindne...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46966 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |