STRATEGY ANALYSIS FOR WORKTOCREATE TO ENTER THE RETAIL FURNITURE INDUSTRY AND THE PROPOSED MARKETING STRATEGY
Worktocreate, a small-medium enterprise that offer interior construction service for businesses (B2B), is planning to expand its business scope to furniture retail business. This strategy is aimed to add the company’s source of income in order to achieve long-term cashflow stability, to diversify in...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/48249 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |