THE INFLUENCE OF ONLINE GROCERY SHOPPING CUSTOMER EXPERIENCE ON CUSTOMER BEHAVIORAL RESPONSE DURING COVID-19 PANDEMIC
The COVID-19 pandemic era affecting people's lifestyles which considering the health protocol of physical distancing. This phenomenon creates a great impact on the business, especially for customer behavior. The shifting buying pattern that changes to online-based results in growth momentum i...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49569 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |