PROPOSED MARKETING STRATEGY FOR PT PERTAMINA LUBRICANTS MOTORCYCLE OIL (MCO) TO INCREASE SALES
Sales of motorcycle lubricants of PT. Pertamina Lubricants always experiences growth. However, in recent years, sales growth has tended to slow down. On the other hand, the population growth of motorcycles in Indonesia is quite high. As a result, the share volume of Pertamina Lubricants motorcycle l...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53212 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |