BUSINESS STRATEGY FORMULATION FOR TOURISM BUS (CASE STUDY: PO GUNUNG SEMBUNG PUTRA)
PO Gunung Sembung Putra is a tourist bus company that offers bus rental services for tourism activities. The company has loyal customers and it has been managed traditionally as a family business. Sales is relying on the pool of loyal customers. There is limited standard operating procedures i...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53813 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |