PROPOSED MARKETING STRATEGY FOR âBANDUNG CLOTH PROJECTâ
The Bandung Cloth Project (BCP) is one of the micro, small and medium enterprises (MSMEs) affected by the COVID-19 pandemic. The decrease in BCP's perceived income is almost 50%. However, in reality there are confections that do not really feel the impact of the pandemic. This proves that th...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/57422 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |