FACTORS INFLUENCE SATISFACTION AND CONTINUANCE INTENTION OF CHATBOT USERS
The pandemic situation has led to increased penetration in the digitalization sector, one of which is online shopping. The increase in online shopping activities poses challenges for businesses in serving consumers, especially customer service. In the midst of this situation, chatbots can be a s...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/63189 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |