MARKETING MIX STRATEGY FORMULATION OF READY MEAL BUSINESS USING HIERARCHICAL CLUSTERING ANALYSIS (CASE STUDY: KOKIKIT)
During the COVID-19 pandemic, people had drastically changed their daily lifestyle into more practical, digital and more concern towards hygiene. Therefore, business competition among ready meal producers become tightened. Marketing is one of the ways to dominate the market share, yet Kokikit has no...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65623 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |