PROPOSED DIGITAL MARKETING STRATEGY FOR BUILDING MATERIALS, A CASE STUDY OF PT. KNAUF PLASTERBOARD INDONESIA
Gypsum board is a type of building material used in interior rooms. It is one of the ideal options for infrastructure project solutions since it is simple to install, which makes it more cost- and time-effective compared to other material. But as time goes by, some competitors with similar product c...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67626 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |