PROPOSED SERVICE AND MARKETING COMMUNICATION INITIATIVES TO STRENGTHEN BLIBLI POSITIONING IN E-COMMERCE INDUSTRY
Since the beginning of the pandemic, the trend of online shopping in Indonesia has been increasing as people are reluctant to shop outside their homes. This triggered the growth of the e-commerce industry, which then resulted in high competition in the industry. Each company provides a wide selectio...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68325 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |