IMPACT OF GAMIFICATION IMPLEMENTATION IN THE E-MARKETPLACE INDUSTRY ON INDONESIAN GEN Z
The research study purpose is to explore how gamification implementation in the e-marketplace industry has an effect on the gen z in Indonesia as the customer, towards the customer loyalty, purchase intention, and the engagement of the customer in the platform caused by the gamification. The researc...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70070 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |