STUDY OF PERCEPTION AND ATTITUDE TOWARDS GREEN MARKETING OF INDONESIAN COSMETICS CONSUMERS
In Indonesia, the demand for cosmetics is soon to arise further over the coming years. Claims are that there has been an average annual increase of 9.67% of the years 2010-2015. A global phenomenon in business also has shown that cosmetics companies are shifting towards green movement and sustainabi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72368 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |