MODERATING FACTORS AFFECTING BRAND LOYALTY IN BOYCOTTS OF ISRAEL-AFFILIATED BRANDS
This study investigates the influence of brand loyalty on Indonesians' decisions to boycott brands associated with Israel. The research is contextualized within the longstanding conflict between Palestine and Israel, which regained global prominence after a significant incident in October 2023....
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/82841 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |