CONSUMER CONFUSION AND ITS IMPACT ON DECISION MAKING AMONG FEMALE CONSUMERS IN INDONESIA’S ONLINE COSMETICS AND PERSONAL CARE INDUSTRY

CONSUMER CONFUSION AND ITS IMPACT ON DECISION MAKING AMONG FEMALE CONSUMERS IN INDONESIA’S ONLINE COSMETICS AND PERSONAL CARE INDUSTRY

This study examines consumer confusion and its impact on decision-making among female consumers in Indonesia's online cosmetics and personal care industry. With the rise of online shopping due to its convenience and extensive product information, consumer confusion— defined as the inability to...

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Bibliographic Details
Main Author: Tristandinata, Marshanda
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/82992
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Institution: Institut Teknologi Bandung
Language: Indonesia

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