PROPOSED MARKETING STRATEGY TO INCREASE SALES IN PRIVATE HOSPITALS IN INDONESIA
The Purpose of this research is to examine the marketing strategies to penetrate Indonesia private hospitals for the oncology-based medical equipment. The primary objective is to understand the factors influencing the decision-making process of private hospitals before the decision is made. Th...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/86029 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |