EFFECTIVENESS OF LIVE SELLING MARKETING STRATEGIES AS A KEY TOOL TO ENHANCE SALES IN THE FASHION BUSINESS (STUDI KASUS BRAND SAINE.CLO)
This research evaluates the effectiveness of live selling marketing strategies in enhancing sales for Saine Clothing, a fashion brand. The research methodology includes data collection through a questionnaire survey distributed on Saine.clo's Instagram social media platform and statistical anal...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/86547 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
