PENGARUH UNFAIRNESS PERCEPTION PADA IMPLEMENTASI CRM TERHADAP LOYALTY DENGAN MEDIASI TRUST DAN SATISFACTION (Studi pada Pelanggan Uber di Surabaya)
Penelitian ini bertujuan untuk melihat pengaruh unfairness perception pada implementasi CRM terhadap loyalty yang dimediasi oleh satisfaction dan trust pada pelanggan Uber di Surabaya. Sampel yang digunakan pada penelitian ini sebanyak 196 responden dengan metode purposive sampling yaitu menyeba...
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Main Author: | AMALIA RIZKY, 041211231072 |
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Format: | Theses and Dissertations NonPeerReviewed |
Language: | Indonesian Indonesian |
Published: |
2017
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Subjects: | |
Online Access: | http://repository.unair.ac.id/66693/1/B.328.17%20.%20Riz.p%20-%20ABSTRAK.pdf http://repository.unair.ac.id/66693/2/B.328.17%20.%20Riz.p%20-%20SEC.pdf http://repository.unair.ac.id/66693/ http://lib.unair.ac.id |
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Institution: | Universitas Airlangga |
Language: | Indonesian Indonesian |
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