How Convenience, Price, Store Layout and Technology Influence Buying Behavior of Different Millennial Groups in the Convenience Stores in Vietnam
It is undeniable that convenience stores have expanded rapidly in the Vietnam retail market in recent years [1]. Convenience store chains such as Circle K, 7-Eleven, VinMart and B’s Mart have been popular grocery shopping destinations for shoppers in Vietnam because of the busy modern life and the r...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
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H. : ĐHQGHN
2020
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/89340 https://doi.org/10.25073/2588-1108/vnueab.4374 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |