Thai Generation Y/Millennial Consumer Health and Wellness: An Antioxidant Beverage SEM Analysis
The health and wellness food and beverage market is projected to grow to $US1.1 trillion by 2019 with 1.8 billion technology enabled, health conscious Gen Y/Millennial consumers leading the way. This study investigates new ways of evaluating purchase intention using integrated marketing communicatio...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Animo Repository
2017
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/apssr/vol16/iss3/7 https://animorepository.dlsu.edu.ph/context/apssr/article/1097/viewcontent/6_20RA_Bundechanan_20032017.pdf |
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| Institution: | De La Salle University |