A multiple regression of conscientiousness and self-control as predictors of frugal consumer behavior of Filipino mothers

• Main Authors: Antenorcruz, Riki Mae C., Gonzales, Maria Regina D., Santos, Jillen Marie L.
• Format: text
• Language: English
• Published: Animo Repository 2015
• Subjects: Consumer behavior; Consumers' preferences; Psychology
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10613
• Institution: De La Salle University

There are several studies categorizing different personality traits of an individual. Yet, only a few of those relate these traits in consumer behaviour. This study focuses on conscientiousness and self-control acting as predictors of frugality in Filipino mothers. Conscientiousness is about being c...