"Truth be told": An advertising campaign for Pond's Age miracle dual eye therapy UV

• Main Authors: De Guzman, Errica Marie N., Garcia, Angela Kristine R., Madamba, Kathryn Anne L., Soriano, Dynna Elissa B., Tiu, Irene Kristina M.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Cosmetics—Marketing; Aging—Prevention; Skin—Care and hygiene; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18087; https://animorepository.dlsu.edu.ph/context/etd_bachelors/article/18600/viewcontent/PAM1_Redacted.pdf
• Institution: De La Salle University

The anti-ageing market is believed to be one of the segments in skin care industry that would continue to thrive in the next couple of years. As such, there are currently a huge number of players in this category. All of which are vying to be the market leader. As of the moment, the brand with the h...