An integrated marketing campaign for Nipa Foods by Selula-Hayagham Corporation

• Main Author: Abes, Maria Rosalie C.
• Format: text
• Language: English
• Published: Animo Repository 2015
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4895
• Institution: De La Salle University

The Philippines is one of Asias fastest growing economies, and also considered as one of the ASEAN regions largest markets for retail processed and packaged foods. The country generates a wide range of food products such as fruits, vegetables, marine and poultry products, beverages, condiments, seas...