An integrated marketing campaign for Mi department Store Retail industry
Mi Department Store has entered the retail industry since 2008 and is relatively a new contender in the Retail industry, specifically the Mixed Retail Store-based retailing. This integrated Marketing Communication campaign aims to increase brand awareness, increase higher foot traffic inside the Mi...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2014
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4928 |
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| Institution: | De La Salle University |
| Language: | English |