An IMC campaign for Globe Postpaid for Luzon

Globe Telecom is one of the largest and most technologically advanced providers of mobile, fixed line and broadband Internet services in the Philippines. Its ownership is shared by SingTel and Ayala Corporation. Its flagship brand, Globe Postpaid, launched the My Super Plan in 2010. It is the first...

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Bibliographic Details
Main Author: Pasaylo, Mark Gil E.
Format: text
Language:English
Published: Animo Repository 2013
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5002
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Institution: De La Salle University
Language: English

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