The influence of COVID-19 preventive measures and brand trust on customers’ intention to revisit restaurants in the new normal: A moderated-mediation analysis

• Main Author: Bernardo, Aileen Kristina Miranda
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Consumer behavior; Customer loyalty; COVID-19 Pandemic, 2020—-Influence; Restaurants—Public relations; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/46; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1049&context=etdm_market
• Institution: De La Salle University

The restaurant industry was one of the most affected businesses during the COVID-19 pandemic, which heightened the level of uncertainty, disrupting the eating-out behavior of customers. Given this situation, customers dining in a safe environment and a trusted restaurant were the primary reasons. To...