Online shopping : from the public's eyes.

• Main Authors: Chee, Mun Fen., Tan, Freddie Kuok Keong., Yau, Allan Choon Seng.
• Other Authors: Lee, Pui Mun
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::International business::Retail::Computer networks
• Online Access: http://hdl.handle.net/10356/10162
• Institution: Nanyang Technological University

This research studies on the factors that influence the public in e-commerce from both the consumers' and companies' perspectives.