Determinants and effects of mall excitement

• Main Authors: Cai, Peiyun, Low, Xin Hui, Sim, Sylvia Shu Gek
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10347
• Institution: Nanyang Technological University

This study aims to provide a better understanding of the shopping demographics in the area of mall determinants. This is done by investigating the relationship between five factors (tenant variety, mall environments, shopping involvement, cognitive crowding and affective crowding) on shoppers'...