Promoting Singapore women's Everest team.

• Main Authors: Shalwa, Taib., Seet, Rachel Su Hui., Teo, Winson Weng Keong.
• Other Authors: Karan, Kavita
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/14854
• Institution: Nanyang Technological University

This campaign involved the promotion of and the fundraising for the Singapore Women’s Everest Team (SWET), an all-women mountaineering team attempting to summit Mount Everest in May 2009. To raise awareness for the team and garner support for fundraising, promotional efforts involved the conceptual...