He ain't heavy, he's my brother

• Main Authors: Neo, Crystal V Wen Qian, Ng, Xiuling, Tay, Grace Shu En, Toh, Jasmine
• 其他作者: Mak Ka Ying Angela
• 格式: Final Year Project
• 語言: English
• 出版: 2009
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• 在線閱讀: http://hdl.handle.net/10356/14948

“He ain’t heavy, he’s my brother” is a promotional campaign for Boys’ Town that aims to strengthen the client’s brand, raise awareness about its mission and activities, and to correct public misconceptions about Boys’ Town and its boarders. A collaboration between Boys’ Town and faeries, a team of f...