A study on the relationships between environmental perceptions and customer patronage intention for "fashion cafes"
This research project aims to determine the presence and significance of the relationships between three main environmental (social, design and ambient) perceptions and customer patronage intention for Fashion Café, in other words, to find out which atmospheric cues affect patronage intention more s...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15279 |
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| Institution: | Nanyang Technological University |
| Language: | English |