An investigation of technology-dependent shopping in the pandemic era: Integrating response efficacy and identity expressiveness into theory of planned behaviour

• Main Authors: Wang, Xueqin, Wong, Yiik Diew, Chen, Tianyi, Yuen, Kum Fai
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2022
• Subjects: Engineering::Civil engineering; Business::Marketing::Consumer behavior; Contactless Technologies; Protection Motivation Theory
• Online Access: https://hdl.handle.net/10356/161855
• Institution: Nanyang Technological University

The COVID-19 pandemic has led to a rapid surge of digitalisation in shopping activities. Although the rising phenomenon of technology-dependent shopping is sensational, the subtle motivations that cause such a phenomenon remain to be explored. Thus, extending the theory of planned behaviour (TPB), t...