The Singapore Tat2 Show 2010.

• Main Authors: Ip, Wai Yin., Khiu, Sarah Yanling., Loh, Pei Si., Cheo, Joyce Ying Hui.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/38644
• Institution: Nanyang Technological University

The planning and execution of PR activities for Singapore's second Tat2 Show held at Singapore Expo from 8-10 January 2010. Part of the PR campaign will also be on shifting the public's perception on tattoos, which traditionally have been associated with negative stereotypes and deviance,...