Marketing products and services in the dynamic environment.

• Main Authors: Chan, Cindy Li Xia., Chye, Nyit Fhen., Poh, Hui Ting.
• Other Authors: Anil J N Shukla
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Product management
• Online Access: http://hdl.handle.net/10356/46463
• Institution: Nanyang Technological University

Companies today are overtly aware that they can add a little more green to their wallets by putting a little more green in their portfolios. In its endeavour to enjoy a slice of this burgeoning profit pie, Quirky, the retail of Ark Industries, has enlisted the team to recommend strategies that can b...