Marketing public health programmes : a diet perspective

• Main Authors: Ang, Bee Choo, Chow, Pui Meng, Tan, Geok Hui
• Other Authors: Ravinder Kumar Zutshi
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/62978
• Institution: Nanyang Technological University

The objective of this study is to find out Singaporean 's dietary habits and attitude towards healthy diet. This study also provides a second view of the public campaign for healthy lifestyle promotion, in particular healthy eating among Singaporeans from the view of individuals rather than...