The effects of message threat and victim vulnerability on virtual bystander intervention

• Main Authors: Tan, Jing Ting, Keng, Daniel Jun Wei
• Other Authors: Benjamin Hill Detenber
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/66884
• Institution: Nanyang Technological University

This study explores the effect of message threat and victim vulnerability on virtual bystander intervention using the Social Impact Theory (Latané, 1981) as a theoretical framework. In order to understand if and how a virtual bystander would intervene when witnessing an act of cyberbullying, this st...