Inventory management in firms that market products in multiple channels

• Main Author: Zhou, Zihan
• Other Authors: Wang Qinan
• Format: Theses and Dissertations
• Language: English
• Published: 2017
• Subjects: DRNTU::Business::Marketing::Channels
• Online Access: http://hdl.handle.net/10356/69960
• Institution: Nanyang Technological University

In addition to traditional channels such as catalogs and brick-and-mortar stores, merchants are now offering touch points like web storefronts and mobile apps. The introduction of new channels revolutionizes shopping experience and has made managers revise supply chain design. We refer to marketing...