How To Adult

• Main Authors: Foong, Eunice Mun Teng, Goh, Cheryl Yang Ling, Yak, Ivan Yong Han, Nazurah Binte Nazri
• Other Authors: Ferdinand de Bakker
• Format: Final Year Project
• Language: English
• Published: 2018
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/73664
• Institution: Nanyang Technological University

This paper presents How To Adult, a campaign to help young Singaporean adults ease their transition into adulthood. Targeted at 21 to 27 year olds with less than three years of working experience, How To Adult sought to equip them with knowledge required to fulfil adulthood responsibilities. The cam...