Exploratory study on the lifestyle changes in Chinatown over the years

• Main Authors: Lam, Huiqi, Wang, Zhu Li, Yong, Angie Ai Min
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/9227
• Institution: Nanyang Technological University

An exploratory study that traces changes and developments in Chinatown over the years to help marketers better understand the needs of the various target groups.