The framing effects of multipart pricing on consumer purchasing behavior of customized information good bundles

Applying behavioral economic theories, we hypothesize that consumers have sticky reference prices for individual information goods, but their perceived value for customizable bundle offers can be significantly influenced by the framing of a multipart pricing scheme. The potential impacts of these fr...

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Bibliographic Details
Main Authors: Bockstedt, Jesse C., Goh, Kim Huat
Other Authors: Nanyang Business School
Format: Article
Language:English
Published: 2013
Online Access:https://hdl.handle.net/10356/98833
http://hdl.handle.net/10220/17378
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Institution: Nanyang Technological University
Language: English

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