CONSUMER-BRAND RELATIONSHIP: SITUATION AND SELF CONCEPT INFLUENCE
Bachelor's
Saved in:
Main Author: | CHEN ZHAOHUI |
---|---|
Other Authors: | FINANCE & ACCOUNTING |
Format: | Theses and Dissertations |
Published: |
2018
|
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/147351 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | National University of Singapore |
Similar Items
-
Situational variation influence in brand choice behavior the study of fast restaurant consumers in Yogyakarta
by: , SARSITO, Avinida, et al.
Published: (2000) -
Understanding the effect of Facebook in the relationship of self-concept and brand image on smartphone brand satisfaction
by: Guillen, Nelson B., Jr.
Published: (2018) -
Consumer Self-Engagement with Fast Moving Healthcare Brands in India: Ad Creativity and Attitude Towards the Ad and Brand as Influencers
by: K., Anupama, et al.
Published: (2018) -
Influence of online consumer reviews on brand choice
by: LUI, Patricia
Published: (2018) -
Situational influences analysis of consumer behavior in soft drink product
by: , WARDANY, Eko Priantho, et al.
Published: (2002)