Mobile advertising: An empirical study of advertising response and search behavior

Mobile advertising: An empirical study of advertising response and search behavior

ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems

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書目詳細資料
Main Authors:	Goh, K.Y., Chu, J., Soh, W.
其他作者:	MARKETING
格式:	Conference or Workshop Item
出版:	2013
主題:	Advertising response Information search Mobile advertising
在線閱讀:	http://scholarbank.nus.edu.sg/handle/10635/43002
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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