Affect, appraisal, and consumer judgment
10.1086/422119
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Main Authors: | Yeung, C.W.M., Wyer Jr., R.S. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43817 |
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Institution: | National University of Singapore |
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