TATA Chemicals brand consolidation: Power of one?
In July 2010, Sujit Patil, Head Corporate Communication for Mumbai-based Tata Chemicals (TCL) had to develop a company branding strategy after a series of acquisitions. TCL had acquired several of the top five producers in the soda ash business, making it a commanding player in the global industrial...
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Main Authors: | TULI, Kapil R., SPROULE, Kevin |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2012
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Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/41 https://cmp.smu.edu.sg/case/2991 |
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Institution: | Singapore Management University |
Language: | English |
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