Unilever Platinum Stores: Building a brand for the community

This case describes the conception and development of an innovative store concept by Unilever, Thailand, and illustrates the challenges of setting up and scaling a corporate social responsibility (CSR) project that involves the active participation of the members of the community. Against the backdr...

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書目詳細資料
Main Authors:	ZERRILLO, Philip C., MATHUR, Sarita, ITTHIOPASSAQUL, Pannapachr
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2015
主題:	Unilever FMCG Thailand Asia General Trade Mom and Pop Shop Convenience Store Marketing Distribution Channels Branding Community Brand Brand Consistency Point of Sales Merchandising Market Based Assets Asian Studies Entrepreneurial and Small Business Operations Sales and Merchandising
在線閱讀:	https://ink.library.smu.edu.sg/cases_coll_all/112 https://cmp.smu.edu.sg/case/3291
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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